Showing posts with label oji garu. Show all posts
Showing posts with label oji garu. Show all posts

Friday, 25 February 2011

Oji -ji -ji -ji baby baby baby

I've been getting a lot of hits from people looking for information about Oji Garu/Ojikawa lately.

There doesn't seem to be a whole lot out there on the internet, which is weird since I definitely keep seeing Oji girls pop up in Japanese fashion mags and granddad style staples always seem to go down great with the fashion crowd. I would have expected it to become quite big online and maybe even trickle down to the UK, but alas, it's still very much a niche thing. I guess the elderly are an underrepresented target group even on the internet. Poor things! Maybe in a year or so? I hope they can wait that long.

So yeah, I guess it's up to me to uncle it up and keep you updated on what to wear if you want to be a real old man girl. Trust me, I'd know. I've been playing chess in the park and adjusting the thermostat since I was eight years old.

So sit back, put on your favourite oldies radio station and enjoy my guide to Oji Garu: Part 2!
PS's perfect rendition of a well dressed uncle - suteki na ojisan

Tuesday, 5 October 2010

It's like Japan can read my mind

I was just going through this month's Japanese fashion magazines and stumbled upon this:

Grab your varifocals, peeps!

My limited Japanese tells me this style is "Oji Garu". Points of fashion: wing tips, satchels, rolled up trousers, braces. ...for those of you that aren't down on your knees yelling "There is a God! And he's a fashion editor!" at the top of your lungs yet : this means "old man girl". As in a fashion style for girls that like to dress like old men.
In case you missed my borderline creepy serenade to a granddad style pea coat, this couldn't be more up my alley if it had cats printed all over it. 

This is the first time I've seen this (at least with an actual style subculture name) so I don't know if this is going to be a lasting trend thing, but it got quite a few pages dedicated to it and I'm sure the sheer power of wishing can make it so.

I am sacrificing young children as we speak. Make it so, Japan! Oh Japan. How do you always manage to market to my weird, incredibly tiny, specific demographic? Maybe now I can finally start my very own club where I can read books, suck on Werther's originals, listen to Gershwin, braid hair and complain about my joints with other, like minded ladies. Old men gals forever!

More examples of "Oji Girl"

Oxford shoes, look of disdain (most likely caused by Kids These Days)

Slacks and fuzzy breton stripe shirts

Now if you'll excuse me I have some magazines I need to rub my tears of joy all over.

Salvation is here. And it's shaped like cardigans, bow ties and woolly up-to-the-neck socks.